‘Think global, act local’ is a key marketing term, representing the idea that multinational companies should be encouraged wherever possible to establish their roots locally.
‘Think global, act local’ as a term was, according to Wikipedia, coined by the Scottish town planner Patrick Geddes, who made significant contributions towards environmental protection. However, there is much discussion as to who did indeed coin the term ‘Think global, act local’.
‘Think global, act local’ returns thousands of online hits and is used in publications, images and advertising slogans, as well as to give products a greater dimension than a simple launch at national level.
‘Think global, act local’ is even part of the McDonald’s mission statement, which shows that the company is highly committed to its immediate surroundings. McDonald’s uses the slogan to show that it takes its duties in relation to people, society and the environment very seriously.